Design and marketing of new products / Glen L Urban; John R Hauser
Material type:
TextLanguage: English Publication details: Englewood Cliffs, N.J. : Prentice-Hall, ©1980.Description: xx, 618 pages : illustrations ; 24 cmISBN: - 9780132015677
- 23 658.575 URB H
| Item type | Current library | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
AIT-Donated Books
|
Acharya Institute of Technology | Acharya Institute of Technology | 658.575 URB H (Browse shelf(Opens below)) | Available | DB901 |
Includes indexes.
Ch. 1. Introduction to New-Product Development --
Ch. 2. New Product Strategies --
Ch. 3. Proactive New Product Development Process --
Ch. 4. Market Definition and Entry Strategy --
Ch. 5. Idea Generation --
Ch. 6. An Overview of the Design Process --
Ch. 7. Customer Measurement --
A Review --
Ch. 8. Perceptual Mapping: Identification of Strategic Benefits --
Ch. 9. Customer Needs and Perceptual Mapping: Methods and Procedures --
Ch. 10. Strategic Product Positioning and Customer Preferences --
Ch. 11. Benefit Segmentation and Product Positioning --
Ch. 12. Estimating Sales Potential: "What-If" Analysis --
Ch. 13. Designing for Quality --
Ch. 14. Integrated Design: Case Examples --
Ch. 15. Ad and Product Testing --
Ch. 16. Pretest Market Forecasting --
Ch. 17. Test Marketing --
Ch. 18. Launching the Product --
Ch. 19. Managing through the Life Cycle --
Ch. 20. Organizing for Innovation --
Ch. 21. Customizing the New-Product Development Process --
Ch. 22. New-Product Development Revisited --
Bibliography --
Index.
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