Design and marketing of new products / (Record no. 382728)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01819nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190801103519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190801b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132015677 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Acharya Institutes |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.575 |
| Item number | URB H |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Urban, Glen L. |
| 245 10 - TITLE STATEMENT | |
| Title | Design and marketing of new products / |
| Statement of responsibility, etc | Glen L Urban; John R Hauser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc | Prentice-Hall, |
| Date of publication, distribution, etc | ©1980. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 618 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | New products. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Industrial design. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Industrial design -- United States. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hauser, John R . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 505 0# - FORMATTED CONTENTS NOTE | |
| -- | Ch. 1. Introduction to New-Product Development --<br/>Ch. 2. New Product Strategies --<br/>Ch. 3. Proactive New Product Development Process --<br/>Ch. 4. Market Definition and Entry Strategy --<br/>Ch. 5. Idea Generation --<br/>Ch. 6. An Overview of the Design Process --<br/>Ch. 7. Customer Measurement --<br/>A Review --<br/>Ch. 8. Perceptual Mapping: Identification of Strategic Benefits --<br/>Ch. 9. Customer Needs and Perceptual Mapping: Methods and Procedures --<br/>Ch. 10. Strategic Product Positioning and Customer Preferences --<br/>Ch. 11. Benefit Segmentation and Product Positioning --<br/>Ch. 12. Estimating Sales Potential: "What-If" Analysis --<br/>Ch. 13. Designing for Quality --<br/>Ch. 14. Integrated Design: Case Examples --<br/>Ch. 15. Ad and Product Testing --<br/>Ch. 16. Pretest Market Forecasting --<br/>Ch. 17. Test Marketing --<br/>Ch. 18. Launching the Product --<br/>Ch. 19. Managing through the Life Cycle --<br/>Ch. 20. Organizing for Innovation --<br/>Ch. 21. Customizing the New-Product Development Process --<br/>Ch. 22. New-Product Development Revisited --<br/>Bibliography --<br/>Index. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 658_575000000000000_URB_H | Acharya Institute of Technology | Acharya Institute of Technology | 01/08/2019 | 202.00 | 1 | 658.575 URB H | DB901 | 09/10/2019 | 02/08/2019 | 01/08/2019 | AIT-Donated Books |