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Design and marketing of new products /

Urban, Glen L.

Design and marketing of new products / Glen L Urban; John R Hauser - Englewood Cliffs, N.J. : Prentice-Hall, ©1980. - xx, 618 pages : illustrations ; 24 cm.

Includes indexes.

ISBN: 9780132015677

Subjects--Index Terms: New products. Marketing Industrial design. Industrial design -- United States.

Dewey Class. No.: 658.575 / URB H

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