DELNET     HELINET         N-LIST        ACHARYA PUBLICATIONS        REMOTE ACCESS
Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from Coce

Disciplined entrepreneurship : 24 steps to a successful startup / Bill Aulet ; illustrated by Marius Ursache.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Hoboken, New Jersey : Wiley, 2013.Description: xvi, 272 pages : illustrations (chiefly color) ; 21 cmISBN:
  • 9788126571642
Subject(s): DDC classification:
  • 658.1/1 23 AUL
Contents:
Six themes of the 24 steps. Getting started ; Market segmentation ; Select a Beachhead Market ; Build an end user profile ; Calculate the total addressable market (TAM) size for the beachhead market ; Profile the persona for the beachhead market ; Full life cycle use case ; High-level product specification ; Quantify the value proposition ; Identify your next 10 customers ; Define your core ; Chart your competitive position ; Determine the customer's decision-making unit (DMU) ; Map the process to acquire a paying customer ; Calculate the total addressable market size for follow-on markets ; Design a business model ; Set your pricing framework ; Calculate the lifetime value (LTV) of an acquired customer ; Map the sales process to acquire a customer ; Calculate the cost of customer acquisition (COCA) ; Identify key assumptions ; Define the minimum viable business product (MVBP) ; Show that "the dogs will eat the dog food" ; Develop a product plan -- Postlude : A business is more than 24 steps.
Summary: Disciplined Entrepreneurship offers a comprehensive, integrated, and proven step-by-step approach to creating innovative, highly successful products
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Status Date due Barcode
AIT-BE Special Collections AIT-BE Special Collections Acharya Institute of Technology Acharya Institute of Technology Available 31180

Includes bibliographical references and index.

Six themes of the 24 steps. Getting started ; Market segmentation ; Select a Beachhead Market ; Build an end user profile ; Calculate the total addressable market (TAM) size for the beachhead market ; Profile the persona for the beachhead market ; Full life cycle use case ; High-level product specification ; Quantify the value proposition ; Identify your next 10 customers ; Define your core ; Chart your competitive position ; Determine the customer's decision-making unit (DMU) ; Map the process to acquire a paying customer ; Calculate the total addressable market size for follow-on markets ; Design a business model ; Set your pricing framework ; Calculate the lifetime value (LTV) of an acquired customer ; Map the sales process to acquire a customer ; Calculate the cost of customer acquisition (COCA) ; Identify key assumptions ; Define the minimum viable business product (MVBP) ; Show that "the dogs will eat the dog food" ; Develop a product plan --
Postlude : A business is more than 24 steps.

Disciplined Entrepreneurship offers a comprehensive, integrated, and proven step-by-step approach to creating innovative, highly successful products

There are no comments on this title.

to post a comment.
Copyrights © 2022 Acharya. All rights reserved

Powered by Koha