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Consumer behavior : Concepts, applications and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas publishing house pvt ltd 2004
Availability: Items available for loan: Acharya Institute of Graduate Studies (1).

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Fundamentals of marketing / MS Raju by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2008
Availability: Items available for loan: Acharya Institute of Graduate Studies (1)Call number: 381.01 RAJ.

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