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Services Marketing

By: Material type: TextTextSeries: ; Publication details: New Delhi Oxford Higher Education 2004Edition: 1Description: 440ISBN:
ISSN:
Subject(s): Summary: characteristics,categories, trends,consumer behavior,marketing mix,product,promotion, price, distribution, role of people,physical evidence,service quality,measurement,demand and supply,marketing research
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Item type Current library Home library Collection Call number Status Date due Barcode
AIT-MBA Regular Books AIT-MBA Regular Books Acharya Institute of Technology Acharya Institute of Technology AIT-MBA 658.8 (Browse shelf(Opens below)) Available AIT-MBR3184

characteristics,categories, trends,consumer behavior,marketing mix,product,promotion, price, distribution, role of people,physical evidence,service quality,measurement,demand and supply,marketing research

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