Services Marketing
Apte, Govind
Services Marketing - 1 - New Delhi Oxford Higher Education 2004 - 440 - .
characteristics,categories, trends,consumer behavior,marketing mix,product,promotion, price, distribution, role of people,physical evidence,service quality,measurement,demand and supply,marketing research
Marketing
Services Marketing - 1 - New Delhi Oxford Higher Education 2004 - 440 - .
characteristics,categories, trends,consumer behavior,marketing mix,product,promotion, price, distribution, role of people,physical evidence,service quality,measurement,demand and supply,marketing research
Marketing