Services marketing - people, technology strategy

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Material type: Text

TextSeries: ; Publication details: New Delhi Pearson Education Asia 2004Edition: 5Description: 674ISBN:

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Summary: understanding service products, consumers and markets, key elements,managing the service delivery, implementing service marketing

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Date due	Barcode
AIT-MBA Regular Books	Acharya Institute of Technology	Acharya Institute of Technology	AIT-MBA	658.812 (Browse shelf(Opens below))	Available		AIT-MBR2619

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Previous	658.81 WAT The team selling solution	658.81 WAT The team selling solution - creating and managing teams that win the complex sale	658.812 Services marketing - people, technology strategy	658.812 Services marketing - people, technology strategy	658.812 Services marketing	658.812 Services marketing	658.812 When customer think we don't care	Next

understanding service products, consumers and markets, key elements,managing the service delivery, implementing service marketing

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