Services marketing - people, technology strategy
Loveluck,Christopher,Wirtz, Jochen
Services marketing - people, technology strategy - 5 - New Delhi Pearson Education Asia 2004 - 674 - .
understanding service products, consumers and markets, key elements,managing the service delivery, implementing service marketing
978-81-297-0453-6
Marketing
Services marketing - people, technology strategy - 5 - New Delhi Pearson Education Asia 2004 - 674 - .
understanding service products, consumers and markets, key elements,managing the service delivery, implementing service marketing
978-81-297-0453-6
Marketing