Marketing management (Record no. 361447)
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000 -LEADER | |
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fixed length control field | 00704nam a2200193Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 181016s2017 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789332557185 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 KOT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KOTLER, Philip;KELLER, Kevin Lane |
245 ## - TITLE STATEMENT | |
Title | Marketing management |
250 ## - EDITION STATEMENT | |
Edition statement | 15th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Noida |
Name of publisher, distributor, etc. | Pearson Education Ltd |
Date of publication, distribution, etc. | 2017 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxvi,866 |
365 ## - TRADE PRICE | |
Price amount | 959 |
Currency code | Rs. |
500 ## - GENERAL NOTE | |
General note | building strong brands ; communication ; creating value ; customers ; digital ; excellence ; global markets ; insight ; management ; markeeting research ; Marketing ; mass ; memo ; retailing ; social media ; wholesaling |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing management(658.8) |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 20.00 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
b | B-Pharmacy |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
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Acharya & BM Reddy College of Pharmacy | Acharya & BM Reddy College of Pharmacy | 23/06/2018 | Ahuja Book Company Pvt. Ltd | 959.00 | 1 | 2 | 658.8 KOT | ACP-R12814 | 05/10/2021 | 21/08/2021 | 767.20 | 16/10/2018 | ACP-Regular Books | |||||
Acharya School of Management | Acharya School of Management | 22/04/2019 | Sapna Book House, Banglore | 959.00 | ASM-R4489 | 22/04/2019 | 22/04/2019 | ASM-Regular Books | ||||||||||
Acharya School of Management | Acharya School of Management | 22/04/2019 | Sapna Book House, Banglore | 959.00 | ASM-R4490 | 22/04/2019 | 22/04/2019 | ASM-Regular Books | ||||||||||
Acharya School of Management | Acharya School of Management | 22/04/2019 | Sapna Book House, Banglore | 959.00 | 1 | ASM-R4491 | 25/02/2020 | 18/02/2020 | 22/04/2019 | ASM-Regular Books | ||||||||
Acharya School of Management | Acharya School of Management | 22/04/2019 | Sapna Book House, Banglore | 959.00 | 1 | ASM-R4492 | 25/02/2020 | 13/02/2020 | 22/04/2019 | ASM-Regular Books | ||||||||
Acharya School of Management | Acharya School of Management | 22/04/2019 | Sapna Book House, Banglore | 959.00 | 2 | ASM-R4493 | 04/08/2021 | 08/02/2021 | 22/04/2019 | ASM-Regular Books |