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Marketing management

KOTLER, Philip;KELLER, Kevin Lane

Marketing management - 15th - Noida Pearson Education Ltd 2017 - xxvi,866

building strong brands ; communication ; creating value ; customers ; digital ; excellence ; global markets ; insight ; management ; markeeting research ; Marketing ; mass ; memo ; retailing ; social media ; wholesaling

ISBN: 9789332557185

Subjects--Topical Terms:
Marketing management(658.8)

Dewey Class. No.: 658.8 KOT

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