Pharmaceutical Product Branding Strategies (Record no. 353683)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00635nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181016s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781420087703 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 615.1 PAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PAICH,Mark and Etal |
| 245 ## - TITLE STATEMENT | |
| Title | Pharmaceutical Product Branding Strategies |
| Remainder of title | Simulating Patient Flow and Portfolio Dynamics |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Informa Healthcare |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,295 |
| 365 ## - TRADE PRICE | |
| Price amount | 9050 |
| Currency code | Rs |
| 500 ## - GENERAL NOTE | |
| General note | Branding ; Dynamics ; Flow ; Patient ; Pharmaceutical ; Portfolio ; Product ; Simulating ; Strategies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pharmaceutics (615.1) |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 25.00 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| b | B-Pharmacy |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Quality as | Acharya & BM Reddy College of Pharmacy | Acharya & BM Reddy College of Pharmacy | 08/06/2010 | Ahuja Book Company Pvt. Ltd. | 9050.00 | 615.1 PAI | ACP-R5050 | 16/10/2018 | 6787.50 | 16/10/2018 | ACP-Regular Books |