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Pharmaceutical Product Branding Strategies

PAICH,Mark and Etal

Pharmaceutical Product Branding Strategies Simulating Patient Flow and Portfolio Dynamics - 2nd - New York Informa Healthcare 2009 - viii,295

Branding ; Dynamics ; Flow ; Patient ; Pharmaceutical ; Portfolio ; Product ; Simulating ; Strategies

ISBN: 9781420087703

Subjects--Topical Terms:
Pharmaceutics (615.1)

Dewey Class. No.: 615.1 PAI

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