Strategic Brand Management: Building, Measuring and Managing Brand Equity (Record no. 209359)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00371nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171227s2008 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-1977-0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management: Building, Measuring and Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi+692 |
| 365 ## - TRADE PRICE | |
| Currency code | Rs |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 27 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acharya School of Management | Acharya School of Management | 06/01/2011 | Knowledge Book World | 401.50 | ASM-R1526 | 17/01/2018 | 550.00 | 17/01/2018 | ASM-Regular Books |