Strategic Brand Management: Building, Measuring and Managing Brand Equity
Keller, Kevin Lane
Strategic Brand Management: Building, Measuring and Managing Brand Equity - 3rd - New Delhi Pearson Education 2008 - xxi+692
978-81-317-1977-0
Strategic Brand Management: Building, Measuring and Managing Brand Equity - 3rd - New Delhi Pearson Education 2008 - xxi+692
978-81-317-1977-0