Advertising and Promotions (Record no. 13192)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00506nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171226s2012xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-315-1735-3 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SEMENIK, RICHARD J AND ET'AL |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotions |
| Remainder of title | An Integrated Brand Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Cengage Learning India Private Limited |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xli+710p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | |
| Volume/sequential designation | |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Advertising,and,Promotions,Advertising Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising Marketing |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 29 |
| b | |
| c | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AIT-MBA | Acharya Institute of Technology | Acharya Institute of Technology | 09/12/2014 | Sabarimalaian Book Distributors | 625.00 | AIT-MBR6745 | 11/01/2018 | 11/01/2018 | AIT-MBA Regular Books |