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Advertising and Promotions

SEMENIK, RICHARD J AND ET'AL

Advertising and Promotions An Integrated Brand Approach - 6TH - New Delhi Cengage Learning India Private Limited 2012 - xli+710p - .

Advertising,and,Promotions,Advertising Marketing

ISBN: 978-81-315-1735-3

ISSN:

Subjects--Topical Terms:
Advertising Marketing

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