Blue ocean strategy :
Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. - Boston, Massachusetts : Harvard Business Review Press, ©2015 - xxviii, 287 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781625274496
New products.
Market segmentation.
658.8/02 / KIM
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. - Boston, Massachusetts : Harvard Business Review Press, ©2015 - xxviii, 287 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781625274496
New products.
Market segmentation.
658.8/02 / KIM