The rural marketing book
Kashyap, Pradeep,Raut, Siddharta
The rural marketing book - 1 - New Delhi Biztantra Publishers 2007 - 354 - .
rural marketing environment,rural economy,rural consumer behavior,rural market research,targeting,segmenting,positioning,product,pricing,distribution,communication strategy,infrastructure
978-81-7722-558-7
Marketing
The rural marketing book - 1 - New Delhi Biztantra Publishers 2007 - 354 - .
rural marketing environment,rural economy,rural consumer behavior,rural market research,targeting,segmenting,positioning,product,pricing,distribution,communication strategy,infrastructure
978-81-7722-558-7
Marketing