The Disruptive Growth of Digital Marketing in the Eyes of Metcalfe and Moore’s Law

Abstract

Marketing as a field of business management has seen many dimensions. The latest addition to this is the current sensation in the name of Digital Marketing. Digital marketing wins over other forms of marketing due to its sheer capacity of being the most dynamic with the increased efficiency which is most inclusive in nature. With the splendid growth of technology where electronic gadgets have become the most common and necessary possessions of human being tech services like e-mail, cloud computing, Google earth, IOS etc have made the digital marketing the most exciting one. All these technological growth have been rightly proved and defended by two very important laws presented by two luminaries like Robert Metcalfe(Metcalfe‟s law) and Gordon Moore (Moore‟s law). Here in this article an attempt is being made to explain the disruptive growth of digital marketing which is substantiated by two critically acclaimed laws mentioned above.