A Study on E-Consumer Awareness Towards E-Commerce Consumer Protection Act, 2019

Abstract

The rapid growth of e-commerce in Indian market witnesses the emergence of new consumer group known as e-consumers. Due to extreme involvement of consumers purchasing goods/services through online mode, consumers required protection against online fraud. As majority transactions are through online consumer protection should be availed through online. The main objective of the study is to know about the e-consumer awareness towards e-commerce consumer protection Act 2019, what are the guidelines and measures taken by the e-consumers protection act to protect the interest of e-consumers towards online trading. The study is based on both primary and secondary data, we have used Percentage analysis and chi-square test. So, this paper aims to examine the awareness about e-commerce guidelines for consumer protection 2019.