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http://13.232.72.61:8080/jspui/handle/123456789/5165| Title: | A Study on Brand Awareness Towards Maruti Suzuki Cars at Sarathy Auto Cars Kollam Kerala |
| Authors: | Mary, Thomas Patel, Suhas |
| Keywords: | Brand Awareness Maruti Suzuki Automobile Industry Indian Economy |
| Issue Date: | 13-Jul-2021 |
| Publisher: | Acharya institute of Technology. |
| Citation: | Mary, Thomas., & Patel, Suhas. (2021). A Study on Brand Awareness Towards Maruti Suzuki Cars at Sarathy Auto Cars Kollam Kerala. 1-70. |
| Abstract: | A study on the brand awareness towards the MARUTI SUZUKI at Sarathy Auto Cars Kollam aims at understanding the customers perception, understanding and their satisfactions level towards the brand. Brand aw.ar.en.ess is the customers conscious or unconscious decision expressed through intention or behavior, to repurchase a brand continually. It occurs because the consumer perceives that the brand offers the right product features, image or level of quality at the right price. |
| URI: | http://13.232.72.61:8080/jspui/handle/123456789/5165 |
| Appears in Collections: | 2021 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 1AY19MBA85-MARY THOMAS.pdf | 81.26 kB | Adobe PDF | View/Open |
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