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http://13.232.72.61:8080/jspui/handle/123456789/5117| Title: | A Study on Use of Social Media Approach For Brand Awareness With reference to Swastiks Food Products, Bengaluru |
| Authors: | Nikhil, T. S. Archana, Vijay |
| Keywords: | Brand Awareness Swastiks Food Products Food & Beverage Industry Social Media |
| Issue Date: | 15-Jun-2020 |
| Publisher: | Acharya institute of Technology. |
| Citation: | Nikhil, T. S., & Archana, Vijay. (2020). A Study on Use of Social Media Approach For Brand Awareness With reference to Swastiks Food Products, Bengaluru. 1-68. |
| Abstract: | Packaged Food industry in India has shown major growth and development as one of the fastest growing sectors in India in terms of new products introduced and markets captured. The young population of India who are the major consumers of this sector have meanwhile grown up with internet and a majority of them are prolific users of social media. |
| Description: | use only for the academic purpose |
| URI: | http://13.232.72.61:8080/jspui/handle/123456789/5117 |
| Appears in Collections: | 2020 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 1IA18MBA47-Nikhil T S.pdf | 161.79 kB | Adobe PDF | View/Open |
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