A Study on Impact of Digital Marketing at Atman Technologies, Bengaluru.

Abstract

This project was conducted at Atman Technologies in Rajajinagar, Bengaluru. The topic chosen is to carry out a project report work on "Study on the impact of digital marketing at Atman Technologies, Bengaluru". Atman technology is an 8 year old enterprise with international IT enabled net development, mobile app improvement, digital marketing and related businesses. As the IT and service sector is becoming more competitive in the market, Atman needs to restructure and diversify the business level to meet the competitive needs of consumers in the field of IT and service sector. Atman needs to look at Indian customer`s perceptions, their usefulness and needs in the context of so called global competition. Atman is one of the companies in the field of digital marketing that wants to study consumer needs, their impact levels, and their impact levels. This is the main reason to switch to another company. The major purpose of the project is to evaluate the impact of marketing activities, awareness, benefits and practicality, and to analyze the relationship between satisfaction and recommendations on ITI digital marketing in its survey. Descriptive studies were performed with a sample size of 100 selected using the random sampling method. Self-designed questionnaires were used to collect data from consumers. Consumers are satisfied with digital marketing activities and they strongly encourage others to receive digital marketing.