Brand Awareness and Perception at Bajaj Alliance General Insurance, Rajajinagar, Bengaluru

Abstract

The internship activity was completed at Bajaj Allianz General Insurance for a time of about a month and a half. The research activity was carried out to analyse the brand awareness and perception towards general insurance and to comprehend the dimension of awareness of the brand. The data gathered for the research activity are the primary sources legitimately gathered from the general population, the quantity of respondents for the study is 100. The research design carried out for the investigation is descriptive research. In this study found that a large portion of the respondents are graduates with an age group of 26 - 35, where the family size is 0-3 and 3-5. A large portion of the respondents are having the pay of 15000-30000. In this study it was discovered that major of the respondents know about the Bajaj Allianz general insurance policy as the method for reserve funds. From the investigation it has been realized that Bajaj Allianz General Insurance is a noteworthy brand among the respondents it has been discovered that larger part of the respondents is happy with the service given by the organization.