000 00612 a2200217 4500
003 OSt
005 20240712110446.0
008 240712b |||||||| |||| 00| 0 eng d
020 _a978-93-5388-392-8
040 _addc
041 _aeng
082 _223
_a659.109
_bKUM
100 _aKumar, S Ramesh
110 _a Krishnamurthy, Anup
245 _aAdvertising, Brands, and Consumer Behavior
_bthe Indian Context
260 _bSage Publication PVT LTD
_c2020
_aNew Delhi
300 _axiv, 273p.
650 _2Advertising, Brands, and Consumer Behavior
700 _aKumar, S Ramesh
942 _cMBR
_2ddc
999 _c399803
_d399803