000			01819nam a22002657a 4500
999			_c382728 _d382728
003			OSt
005			20190801103519.0
008			190801b ||||| |||| 00| 0 eng d
020			_a9780132015677
040			_aAcharya Institutes
041			_aeng
082	0	4	_223 _a658.575 _bURB H
100	1		_aUrban, Glen L.
245	1	0	_aDesign and marketing of new products / _cGlen L Urban; John R Hauser
260			_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c©1980.
300			_axx, 618 pages : _billustrations ; _c24 cm.
500			_aIncludes indexes.
505	0		_4Ch. 1. Introduction to New-Product Development -- Ch. 2. New Product Strategies -- Ch. 3. Proactive New Product Development Process -- Ch. 4. Market Definition and Entry Strategy -- Ch. 5. Idea Generation -- Ch. 6. An Overview of the Design Process -- Ch. 7. Customer Measurement -- A Review -- Ch. 8. Perceptual Mapping: Identification of Strategic Benefits -- Ch. 9. Customer Needs and Perceptual Mapping: Methods and Procedures -- Ch. 10. Strategic Product Positioning and Customer Preferences -- Ch. 11. Benefit Segmentation and Product Positioning -- Ch. 12. Estimating Sales Potential: "What-If" Analysis -- Ch. 13. Designing for Quality -- Ch. 14. Integrated Design: Case Examples -- Ch. 15. Ad and Product Testing -- Ch. 16. Pretest Market Forecasting -- Ch. 17. Test Marketing -- Ch. 18. Launching the Product -- Ch. 19. Managing through the Life Cycle -- Ch. 20. Organizing for Innovation -- Ch. 21. Customizing the New-Product Development Process -- Ch. 22. New-Product Development Revisited -- Bibliography -- Index.
653			_aNew products.
653			_aMarketing
653			_aIndustrial design.
653			_aIndustrial design -- United States.
700	1		_aHauser, John R .
942			_2ddc