| 000 | 04639 a2200289 4500 | ||
|---|---|---|---|
| 999 |
_c376749 _d376749 |
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| 003 | OSt | ||
| 005 | 20190624101729.0 | ||
| 008 | 190624b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781633694286 | ||
| 040 | _aAcharya Institutes | ||
| 041 | _aeng | ||
| 082 | 0 | 4 |
_223 _a658.4033 |
| 110 | 2 | _aHarvard Business Review Press | |
| 245 | 1 | 0 |
_aHBR guide to data analytics basics for managers : _bunderstand the numbers, make better decisions, present and persuade. |
| 260 |
_bHarvard Business Review Press, _aBoston, Massachusetts : _c2018. |
||
| 300 |
_ax, 231 p. : _bill. ; _c23 cm. |
||
| 490 | 0 | _aHarvard business review guides. | |
| 500 | _aIncludes index. | ||
| 505 | 0 | _antroduction: Why you need to understand data analytics Section 1. Getting started: Keep up with your quants: an innumerate's guide to navigating big data / by Thomas H. Davenport A simple exercise to help you think like a data scientist: an easy way to learn the process of data analytics / by Thomas C. Redman Section 2. Gather the right information: Do you need all that data?: questions to ask for a focused search / by Ron Ashkenas How to ask your data scientists for data and analytics: factors to keep in mind to get the information you need / by Michael Li, Madina Kassengaliyeva, and Raymond Perkins How to design a business experiment: tips for using the scientific method / by Oliver Hauser and Michael Luca Know the difference between your data and your metrics: understand what you're measuring / by Jeff Bladt and Bob Filbin The fundamentals of A/B testing: how it works and mistakes to avoid / by Amy Gallo Can your data be trusted?: gauge whether your data is safe to use / by Thomas C. Redman Section 3. Analyze the data: A predictive analytics primer: look to the future by looking at the past / by Thomas H. Davenport Understanding regression analysis: evaluate the relationship between variables / by Amy Gallo When to act on a correlation, and when not to: assess your confidence in your findings and the risk of being wrong / by David Ritter Can machine learning solve your business problem?: steps to take before investing in AI / by Anastassia Fedyk A refresher on statistical significance: check if your results are real or just luck / by Amy Gallo Linear thinking in a nonlinear world: a common mistake that leads to errors in judgment / by Bart de Langhe, Stefano Puntoni, and Richard Larrick Pitfalls of data-driven decisions: the cognitive traps to avoid / by Megan MacGarvie and Kristina McElheran Don't let your analytics cheat the truth: always ask for the outliers / by Michael Schrage Section 4. Communicate your findings: Data is worthless if you don't communicate it: tell people what it means / by Thomas H. Davenport When data visualization works, and when it doesn't: not all data is worth the effort / by Jim Stikeleather How to make charts that pop and persuade: questions to help give your numbers meaning / by Nancy Duarte Why it's so hard for us to communicate uncertainty: illustrating and understanding the likelihood of events: an interview with Scott Berinato / by Nicole Torres Responding to someone who angrily challenges your data: ensure the data is thorough, then make them an ally / by Jon M. Jachimowicz Decisions don't start with data: influence others through story and emotion / by Nick Morgan. | |
| 520 | _aDon't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data, but leaving the analysis to others in your company just won't cut it. Now more than ever, managers must know how to tease insight from data--to understand where it comes from, make sense of the numbers, and use those findings to inform their toughest decisions. But how do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes a three-step process to get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Formulate hypotheses and test against them Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes | ||
| 650 | 7 |
_2SLSH _aManagement -- Statistical methods. |
|
| 650 | 7 |
_2SLSH _aDecision making -- Statistical methods. |
|
| 650 | 7 |
_2SLSH _aQuantitative research. |
|
| 653 | _a Decision support systems. | ||
| 653 | _aInformation visualization. | ||
| 942 | _2ddc | ||