000			02684nam a22002537a 4500
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008			190603b ||||| |||| 00| 0 eng d
020			_a9780743260879
040			_aAcharya Institutes
041			_aeng
082	0	4	_a658.4 _223 _bPOR
100	1		_aPorter, Michael E., _d1947-
245	1	0	_aCompetitive advantage : _bcreating and sustaining superior performance / _cMichael E. Porter.
260			_aNew York : _bFree Press, _c1985.
300			_axxiv, 557 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 537-540) and index.
505	0		_a1. Competitive strategy: the core concepts -- 2. The value chain and competitive advantage -- 3. Cost advantage -- 4. Differentiation -- 5. Technology and competitive advantage -- 6. Competitor selection -- 7. Industry segmentation and competitive advantage -- 8. Substitution -- 9. Interrelationships among business units -- 10. Horizontal strategy -- 11. Achieving interrelationships -- 12. Complementary products and competitive advantage -- 13. Industry scenarios and competitive strategy under uncertainty -- 14. Defensive strategy -- 15. Attacking an industry leader.
520			_aCOMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
650		0	_aCompetition.
650		0	_aIndustrial management.
650		7	_aManagement _2SLSH
942			_2ddc