000			00768nam a22002297a 4500
999			_c376581 _d376581
003			OSt
005			20190601162311.0
008			190601b ||||| |||| 00| 0 eng d
020			_a9781625274496
040			_aAcharya Institutes
041			_aeng
082	0	0	_a658.8/02 _223 _bKIM
100	1		_aKim, W. Chan.
245	1	0	_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renee Mauborgne.
260			_aBoston, Massachusetts : _bHarvard Business Review Press, _c©2015
300			_axxviii, 287 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
650		0	_aNew products.
650		0	_aMarket segmentation.
700	1		_aMauborgne, Renee.
942			_2ddc