000 00635nam a2200193Ia 4500
008 181016s2009 xx 000 0 und d
020 _a9781420087703
082 _a615.1 PAI
100 _aPAICH,Mark and Etal
245 _aPharmaceutical Product Branding Strategies
_bSimulating Patient Flow and Portfolio Dynamics
250 _a2nd
260 _aNew York
_bInforma Healthcare
_c2009
300 _aviii,295
365 _b9050
_cRs
500 _aBranding ; Dynamics ; Flow ; Patient ; Pharmaceutical ; Portfolio ; Product ; Simulating ; Strategies
650 _aPharmaceutics (615.1)
906 _a25.00
906 _bB-Pharmacy
999 _c353683
_d353683