000 00395nam a2200145Ia 4500
008 171227s2009 xx 000 0 und d
020 _a978-81-315-0912-8
100 _aO'Guinn, Thomas C
245 _aAdvertising Management: with Integrated Brand Promotion
260 _aNew Delhi
_bCengage Learning
_c2009
300 _a648
365 _cRs
700 _a Allen, Chris T
700 _a Semenik, Richard J
906 _a27
999 _c209360
_d209360