| 000 | 00542nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 171226s2013xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-81-317-5689-8 | ||
| 022 | _a | ||
| 100 | _aKELLER, KEVIN LANE., PARAMESWARAN, M G AND JACOB, ISSAC | ||
| 245 |
_aStrategic Brand Management _bBuilding, Measuring, and Managing Brand Equity |
||
| 250 | _a3RD | ||
| 260 |
_aNew Delhi _bDorling Kindersley (India) PVT. Ltd., _c2013 |
||
| 300 | _axxiii+695P | ||
| 440 |
_a _v |
||
| 520 | _aStrategic,Brand,Management,Brand Management | ||
| 650 | _aBrand Management | ||
| 906 |
_a29 _b _c |
||
| 999 |
_c192417 _d192417 |
||