| 000 | 00565nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 171226s2013xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-25-902685-0 | ||
| 022 | _a | ||
| 100 | _aBELCH, GEORGE E., BELCH, MICHAEL A AND PURANI, KEYOOR | ||
| 245 |
_aAdvertising and Promotion _bAn Integrated Marketing Communications Perspective |
||
| 250 | _a9th | ||
| 260 |
_aDelhi _bMcGraw Hill Education (India) Private Limited _c2013 |
||
| 300 | _axliii+1016P | ||
| 440 |
_a _v |
||
| 520 | _aAdvertising,and,Promotion,Advertising and Promotion | ||
| 650 | _aAdvertising and Promotion | ||
| 906 |
_a30 _b _c |
||
| 999 |
_c192194 _d192194 |
||