| 000 | 00557nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 171226s2011xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-81-317-5689-8 | ||
| 022 | _a | ||
| 100 | _aKELLER, KEVIN LANE., PARAMESWARAN, M G AND JACOB, ISACC | ||
| 245 |
_aStrategic Brand Management _bBuilding, Measuring, and Managing Brand Equity |
||
| 250 | _a3rd | ||
| 260 |
_aDelhi _bDorling Kindersley (India) Pvt. Ltd. _c2011 |
||
| 300 | _axxiii+695P | ||
| 440 |
_a _v |
||
| 520 | _aStrategic,Brand,Management,Strategic Brand Management | ||
| 650 | _aStrategic Brand Management | ||
| 906 |
_a30 _b _c |
||
| 999 |
_c192149 _d192149 |
||