000 | 00569nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 171226s2009xxu||||| |||| 00| 0 eng d | ||
020 | _a978-0-07-06699-3 | ||
022 | _a | ||
100 | _aCateora, Philip & etal | ||
245 |
_aInternational marketing _b |
||
250 | _a13 | ||
260 |
_aNew Delhi _bTata McGraw-Hill Ltd _c2009 |
||
300 | _a888 | ||
440 |
_a _v |
||
520 | _ascope,challenge,cultural environment of global market,assessing global market opportunities,developing global marketing strategies,implementing global marketing strategies | ||
650 | _ainternational marketing | ||
906 |
_a25 _b _c |
||
999 |
_c184470 _d184470 |