| 000 | 00455nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 171226s2010xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-07-014496-5 | ||
| 022 | _a | ||
| 100 | _aBELCH, GEORGE., BELCH, MICHAEL A AND PURANI, KEYOOR | ||
| 245 |
_aAdvertising and Promotion _b |
||
| 250 | _a7 | ||
| 260 |
_aNew Delhi _bTata McGraw-Hill Ltd _c2010 |
||
| 300 | _a1075 | ||
| 440 |
_a _v |
||
| 520 | _aAdvertising,and,promotion,Advertising | ||
| 650 | _aAdvertising | ||
| 906 |
_a20 _b _c |
||
| 999 |
_c184379 _d184379 |
||