000 | 00580nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 171226s2007xxu||||| |||| 00| 0 eng d | ||
020 | _a978-81-7722-558-7 | ||
022 | _a | ||
100 | _aKashyap, Pradeep,Raut, Siddharta | ||
245 |
_aThe rural marketing book _b |
||
250 | _a1 | ||
260 |
_aNew Delhi _bBiztantra Publishers _c2007 |
||
300 | _a354 | ||
440 |
_a _v |
||
520 | _arural marketing environment,rural economy,rural consumer behavior,rural market research,targeting,segmenting,positioning,product,pricing,distribution,communication strategy,infrastructure | ||
650 | _aMarketing | ||
906 |
_a _b _c |
||
999 |
_c182811 _d182811 |