| 000 | 00548nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 171226s2006xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0-07-058194-0 | ||
| 022 | _a | ||
| 100 | _aBELCH, GEORGE E AND BELCH, MICHAEL A | ||
| 245 |
_aAdvertising and Promotion _b |
||
| 250 | _a6 | ||
| 260 |
_aNew Delhi _bTata Mcgraw hill LTd _c2006 |
||
| 300 | _a779 | ||
| 440 |
_a _v |
||
| 520 | _aintegrated marketing program situation analysis, analyzing the communication process, objectives and budgeting, developing,monitoring, evaluation, control | ||
| 650 | _aMarketing | ||
| 906 |
_a _b _c |
||
| 999 |
_c182551 _d182551 |
||