| 000 | 00583nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 171226s2002xxu||||| |||| 00| 0 eng d | ||
| 020 | _a81-224-1327-7 | ||
| 022 | _a | ||
| 100 | _aMathur U.C | ||
| 245 |
_aAdvertising management _b |
||
| 250 | _a1 | ||
| 260 |
_aNew Delhi _bNew Age International Private Limited _c2002 |
||
| 300 | _a378 | ||
| 440 |
_a _v |
||
| 520 | _amarketing mix,objectives, advertising agency,working, consumer behavior, market segmentation, advertising research, media planning, budget,creative strategy,art direction, sales promotion,web marketing | ||
| 650 | _aMarketing | ||
| 906 |
_a _b _c |
||
| 999 |
_c179677 _d179677 |
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