| 000 | 00529nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 171226s2013xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-81-7758-850-7 | ||
| 022 | _a | ||
| 100 | _aBATRA, RAJEEV., MYERS, JOHN G AND AAKER, DAVID A | ||
| 245 |
_aAdvertising Management _b |
||
| 250 | _a5TH | ||
| 260 |
_aNew Delhi _bDorling Kindersley (India) PVT. Ltd., _c2013 |
||
| 300 | _a768P | ||
| 440 |
_a _v |
||
| 520 | _aAdvertising,Management,Advertising Marketing | ||
| 650 | _aAdvertising Marketing | ||
| 906 |
_a29 _bDonated by Prof.Archana Hegde Ex-Faculty MBA _c |
||
| 999 |
_c177542 _d177542 |
||