| 000 | 00527nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 171226s2010xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-81-7446-835-2 | ||
| 022 | _a | ||
| 100 | _aMURTHY, S N AND BHOJANNA, U B | ||
| 245 |
_aAdvertising an IMC Perspective _b |
||
| 250 | _a2 | ||
| 260 |
_aNew Delhi _bExcel Books Pvt Ltd _c2010 |
||
| 300 | _a458 | ||
| 440 |
_a _v |
||
| 520 | _arole, advertising agencies,communication process, source,message and channel factor,media planning,sales promotion | ||
| 650 | _aAdvertising and promotion | ||
| 906 |
_a27 _b _c |
||
| 999 |
_c11418 _d11418 |
||