000 | 00597nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 171226s2008xxu||||| |||| 00| 0 eng d | ||
020 | _a978-81-7446-640-2 | ||
022 | _a | ||
100 | _aMathur. U.C | ||
245 |
_aRural marketing _bText and cases |
||
250 | _a | ||
260 |
_aNew Delhi _bExcel Books Pvt Ltd _c2008 |
||
300 | _a496 | ||
440 |
_a _v |
||
520 | _aplan, policies,purchase process,pricing,advertising, sales promotion,rural competitions,rural development plans,rural sales force, distribution of goods, strategies,innovations,cottage industry and artisan products | ||
650 | _aRural marketing | ||
906 |
_a27 _b _c |
||
999 |
_c11342 _d11342 |