000 00597nam a2200169Ia 4500
008 171226s2008xxu||||| |||| 00| 0 eng d
020 _a978-81-7446-640-2
022 _a
100 _aMathur. U.C
245 _aRural marketing
_bText and cases
250 _a
260 _aNew Delhi
_bExcel Books Pvt Ltd
_c2008
300 _a496
440 _a
_v
520 _aplan, policies,purchase process,pricing,advertising, sales promotion,rural competitions,rural development plans,rural sales force, distribution of goods, strategies,innovations,cottage industry and artisan products
650 _aRural marketing
906 _a27
_b
_c
999 _c11342
_d11342