Marketing management / Philip Kotler

By:

Philip Kotler

Material type: Text

9788120320833

Subject(s):

Contents:

pt. 1. Understanding marketing management -- pt. 2. Analyzing marketing opportunities -- pt. 3. Developing market strategies -- pt. 4. Shaping the market offering -- pt. 5. Managing and delivering marketing programs.

Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
AIT-MBA Donated Books	Acharya Institute of Technology	Acharya Institute of Technology		Available		AIT-MBDB465

pt. 1. Understanding marketing management --
pt. 2. Analyzing marketing opportunities --
pt. 3. Developing market strategies --
pt. 4. Shaping the market offering --
pt. 5. Managing and delivering marketing programs.

This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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