Marketing management / Philip Kotler
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, ©2003.Edition: 11th edDescription: xxix, 836 p. ; 27 cmISBN:- 9788120320833
Item type | Current library | Home library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
AIT-MBA Donated Books | Acharya Institute of Technology | Acharya Institute of Technology | Available | AIT-MBDB465 |
pt. 1. Understanding marketing management --
pt. 2. Analyzing marketing opportunities --
pt. 3. Developing market strategies --
pt. 4. Shaping the market offering --
pt. 5. Managing and delivering marketing programs.
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
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