Competitive advantage : creating and sustaining superior performance / Michael E. Porter.

By:

Porter, Michael E, 1947-

Material type: Text

TextLanguage: English Publication details: New York : Free Press, 1985.Description: xxiv, 557 p. : ill. ; 24 cmISBN:

9780743260879

Subject(s):

DDC classification:

658.4 23 POR

Contents:

1. Competitive strategy: the core concepts -- 2. The value chain and competitive advantage -- 3. Cost advantage -- 4. Differentiation -- 5. Technology and competitive advantage -- 6. Competitor selection -- 7. Industry segmentation and competitive advantage -- 8. Substitution -- 9. Interrelationships among business units -- 10. Horizontal strategy -- 11. Achieving interrelationships -- 12. Complementary products and competitive advantage -- 13. Industry scenarios and competitive strategy under uncertainty -- 14. Defensive strategy -- 15. Attacking an industry leader.

Summary: COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

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Holdings
Item type	Current library	Home library	Collection	Status	Barcode
AIT-BE Special Collections	Acharya Institute of Technology	Acharya Institute of Technology		Available	31156
AIT-MBA Regular Books	Acharya Institute of Technology	Acharya Institute of Technology	AIT-MBA	Available	AIT-MBR6953
ASM-Regular Books	Acharya School of Management	Acharya School of Management		Available	ASM-R4276
ASM-Regular Books	Acharya School of Management	Acharya School of Management		Available	ASM-R4277
ASM-Regular Books	Acharya School of Management	Acharya School of Management		Available	ASM-R4278
ASM-Regular Books	Acharya School of Management	Acharya School of Management		Available	ASM-R4279
ASM-Regular Books	Acharya School of Management	Acharya School of Management		Available	ASM-R4280
ASM-Regular Books	Acharya School of Management	Acharya School of Management		Available	ASM-R4281
ASM-Regular Books	Acharya School of Management	Acharya School of Management		Available	ASM-R4282
ASM-Regular Books	Acharya School of Management	Acharya School of Management		Available	ASM-R4283
ASM-Regular Books	Acharya School of Management	Acharya School of Management		Available	ASM-R4284

Includes bibliographical references (p. 537-540) and index.

1. Competitive strategy: the core concepts --
2. The value chain and competitive advantage --
3. Cost advantage --
4. Differentiation --
5. Technology and competitive advantage --
6. Competitor selection --
7. Industry segmentation and competitive advantage --
8. Substitution --
9. Interrelationships among business units --
10. Horizontal strategy --
11. Achieving interrelationships --
12. Complementary products and competitive advantage --
13. Industry scenarios and competitive strategy under uncertainty --
14. Defensive strategy --
15. Attacking an industry leader.

COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

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