Strategic brand management : Buiilding measuring and managing brand equity
Material type: TextSeries: ; Publication details: New Delhi Prentice Hall of India Private Ltd 2003Edition: 2Description: 780ISBN:Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
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AIT-MBA Regular Books | Acharya Institute of Technology | Acharya Institute of Technology | AIT-MBA | Not for loan | AIT-MBR1241 |
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