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1.
Consumer Behavior Building Marketing Strategy by Series: ;
Edition: 11TH ED
Material type: Text Text; Literary form:
Publication details: New Delhi McGraw Hill Education ( India) Private Limited 2013
Availability: Items available for loan: Acharya Institute of Technology (1).

2.
Consumer Behavior : Building Marketing Strategy / Del. I. Hawkins ; David. L. Mothersbaugh ; Amit, Mookerjee by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Eng
Publication details: New Delhi : Tata McGraw Hill Education Pvt. Ltd. 2010
Availability: Items available for loan: Acharya Institute of Graduate Studies (1).

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