No shortcuts : rare insights from 15 successful start-up founders / Nistha Tripathi.
Language: English Publication details: Sage Publications India Pvt Ltd, New Delhi : 2018.Description: xxiv, 279p. : ill. ; 18 cmISBN:- 9789352808267
- 23 658.1 TRI
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
AIT-MBA Donated Books | Acharya Institute of Technology | Acharya Institute of Technology | AIT-GB | 658.1TRI (Browse shelf(Opens below)) | Available | AIT-MBDB450 | |
AIT-BE Special Collections | Acharya Institute of Technology | Acharya Institute of Technology | Available | 31369 |
Cover
Table of Contents
Foreword
Introduction
How to Use This Book?
A Note on the Interviewees
PART 1 Ideation, Validation and Pivoting
1 Girish Mathrubootham: Freshworks
2 Nithin Kamath: Zerodha
3 Paras Chopra: Visual Website Optimizer (Wingify)
4 Nikhil Rasiwasia: Fashiate
PART 2 Traction and Virality
5 Gaurav Munjal, Roman Saini and Hemesh Singh: Unacademy
6 Prasanna Sankar: LikeALittle
7 Nandini and Ankit Maheshwari: Instablogs
PART 3 Business Model and Fundraising
8 Tarun Mehta: Ather Energy
9 Amit Ranjan: SlideShare
10 Ankit Gupta: Pulse
11 Ankur Singla: Akosha
PART 4 Sales and Marketing
12 Varun Aggarwal: Aspiring Minds
13 Deepak Syal and Chakshu Kalra: GreyB
PART 5 People, Operations and Customer Service
14 Jaydeep Barman: Faasos
15 Sameer Guglani: Madhouse
About the Author
Gratitude.
Discovers the art behind building a successful startup through in-depth interviews of 15 exemplary founders that bring out the lesser known details of what worked and what did not
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