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1.
Bottom - up marketing by Series: ;
Edition: 1
Material type: Text Text; Literary form:
Publication details: New York Penguin Books 1989
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1).

2.
Marketing warfare by Series: ;
Edition: 1
Material type: Text Text; Literary form:
Publication details: New Delhi Tata Mcgraw hill LTd 2003
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1).

3.
The power of simplicity by Series: ;
Edition: 1
Material type: Text Text; Literary form:
Publication details: New Delhi Tata Mcgraw hill LTd 2004
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1)Call number: 658.8.

4.
Positioning: The Battle for your Mind by
Edition: 20th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: Acharya School of Management (1).

5.
Positioning: The Battle for your Mind by
Edition: 20th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: Acharya School of Management (1).

6.
Trout on Strategy: Capturing Mindshare, Conquering Markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: Acharya School of Management (1).

7.
Trout on Strategy: Capturing Mindshare, Conquering Markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: Acharya School of Management (1).

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